In the first two months of this year, Henan silane science and Technology Development Co., Ltd. overcame difficulties such as low return to work rate of downstream enterprises, blocked transportation of raw materials and fierce market competition, and took effective measures to quickly reverse the adverse situation and realize the rise against the trend.
"Our company's production in the first two months increased by 65% year on year. Up to now, we have basically completed the first quarter economic indicators issued by the group. " On March 23, the head of the company said.
Not only Henan silane science and technology development company is facing many difficulties, but also many enterprises in the new energy and new materials sector of the group have faced similar problems since this year.
In the face of difficulties, we will seek change and take danger as an opportunity. The group's new energy and new materials sector, taking the opportunity of competing for the first place, actively plans development ideas while strictly controlling the epidemic situation and rapidly realizing the resumption of work and production, so as to inject strong momentum into the group's higher quality transformation and development.
On March 30, the loading site of Henan silane Technology Development Co., Ltd.
A look for opportunities in danger to break through
Since this year, the graphite electrode market has further deteriorated. The serious shortage of downstream enterprises has led to reduced demand, new capacity expansion in the same industry, intensified competition, coupled with the sudden epidemic situation, making the graphite electrode sales market worse.
It is better to look for opportunities in danger than in danger.
In the face of the adverse situation, Kaifeng carbon company took the initiative to take the initiative, on the basis of careful, detailed and comprehensive prediction of the current graphite electrode market, combined with the current market situation and its own reality, adopted a variety of flexible marketing measures and methods to rapidly improve the product delivery volume and recover the lost market share and customers.
According to the characteristics of products with different specifications and the needs of customers, the company sells products according to the strategy of target, fixed period, guaranteed quantity and last in first out. Meanwhile, the company strengthens the contact with new customers, formulates the trial plan of new specification products, and ensures the trial use of products in the first time after production.
Since the second half of 2019, competitors in the graphite electrode market have put their products on the market at an ultra-low price, which has a great impact on the company's sales.
In order to prevent the continuous loss of customers, it is urgent to implement the market price mechanism.
"We implement the policy of" one enterprise, one policy "to sell strategic customers and important customers at a price no lower than the cost. The sales price of other customers is in line with the market price, so as to seize the potential market of competitors with competitive price." Kaifeng carbon company said.
The sword takes a partial position and avoids the fierce competition by taking a differentiated route.
New energy and new material enterprises activate new benefit growth points by optimizing product structure.
At present, the market prospect of lithium battery products is very broad. On the basis that the orders of Nanjing Jinlong and Chery commercial vehicle products have entered the delivery stage, Pingmei Lithium Battery Co., Ltd. is steadily advancing its business cooperation with Shaanxi Hanzhong Bus Co., Ltd. and Jiangxi Yichun bus factory.
"We not only cooperate with automobile enterprises to produce power batteries, but also actively develop the market of battery energy storage and power backup. At present, we have established the power battery recovery and innovation center of China Tower (Xinxiang) in cooperation with Henan Branch of China Tower. At the same time, we are also actively promoting cooperation with windsurfing companies. " The head of the company said.
B. cultivate your internal skills and tap your potential
The staff of dispatching center of Henan silane technology development company graduated from Nanjing University of technology with a master's degree.
On February 24, he stood out among many candidates by participating in the internal competition of the company and was employed as the assistant to the director of the second silane plant.
"Competitive employment provides us young workers with a green channel to rise, and enables us to be more energetic. Next, I will give full play to my strengths and contribute to the development of the company. " Yu Guangyan said.
It is understood that since this year, the company has made seven professional and technical personnel, including Yu Guangyan, enter the key positions of the company through the internal competitive employment system, so as to inject fresh "blood" into the company's high-quality development.
Human resource management is the source of enterprise development power and the fundamental guarantee of enterprise sustainable development.
This year, the group's new energy and new materials sector takes human resource management as an important part of its campaign to advance, and realizes the strategic goal of strengthening the enterprise with talents by invigorating human resources.
It is understood that for the managers of scientific research, technology and important posts, Yi chengxinneng company implements various incentive methods, such as equity incentive, dividend incentive, excess profit sharing, project follow-up investment, etc. Meanwhile, it signs the production and operation responsibility certificate with the heads of each unit, defines the objectives, rewards and punishments heavily, and inspires vitality. For the surplus personnel, it is preferred to clear the exit channel for the personnel The Department shall adjust the personnel to the best of their ability and use them to fully improve the work efficiency; expand the scope of selection and employment of professional managers, and implement the employment mechanism of tenure assessment, contractual management, differentiated remuneration and market-oriented exit.
In addition, performance management is also regarded as an important starting point to promote the development and management level of the enterprise.
Yi chengxinneng company has established and improved the systems of "operation performance evaluation system", "management methods of subsidiary leaders' salary" and "management and distribution methods of total salary", gradually carried out comprehensive performance management in all subsidiaries, and formulated evaluation methods from the aspects of safety, environmental protection, per capita work efficiency, revenue, profit, accounts receivable, etc. in combination with the group's evaluation requirements.
C seize the opportunity to stimulate economic growth with projects
The project is the "locomotive" to promote economic growth and an important carrier to achieve high-quality transformation and development.
At present, Kaifeng carbon company's large-scale ultra-high power graphite electrode joint project has entered the final stage, and it is expected to achieve trial production in August.
"After the project is put into operation, the capacity of large-scale ultra-high power graphite electrode can reach 100000 tons / year, further consolidating our company's leading position in the domestic high-end graphite electrode market." Kaifeng carbon company said.
As the core industry with the most growth, vitality and development prospect, new energy and new materials is an important pole for the future development of the group.
Li Mao, Secretary of the Party committee and chairman of the group, pointed out that according to the target set by the second party congress of the group, the operating revenue of the new energy and new material industry will account for half of the group's revenue in the future. The "14th five year plan" of the group under preparation will also give more prominence to the position and proportion of new energy and new material industry. It can be said that the development of new energy and new materials industry is in place, and the group's high-quality transformation and development is in place.
In accordance with the strategy of focusing on the development of photovoltaic industry, selecting opportunities to develop lithium negative electrode and consolidating the advantages of graphite electrode, the new energy and new material sector closely holds the project's nose, speeds up the progress, strengthens efforts and concentrates on the development of strategic projects that have a positive impact on the group's entire industrial transformation.
This sector adheres to the high-tech content and high-end development path.
Photovoltaic industry is the key development area of new energy and new material industry of the group. At present, the infrastructure construction of phase II 2gw high-efficiency monocrystalline silicon battery chip project of Pingmei Longji New Energy Technology Co., Ltd. has come to an end, and it is expected to achieve trial production in July.
"After the second phase of the project is completed and put into operation, the scale advantage of our company will be further revealed, and the total production scale of battery chips can reach 5GW." The head of the company said.
The group also actively completes new industries, seizes opportunities, gathers element resources, strengthens core technology research, continues to promote projects such as photovoltaic aluminum materials and negative materials, rapidly strengthens short board industries such as negative materials, builds future development advantages, and enhances high-quality transformation and development momentum.
At present, the new energy and new materials sector is actively promoting the preparation for the establishment of the 30000 ton negative material project of Yicheng new materials Co., Ltd. The project is divided into two phases. The first phase produces 10000 tons of graphitized anode materials for lithium-ion batteries, and the second phase produces 20000 tons of graphitized anode materials for lithium-ion batteries.
It is understood that the production of anode materials can not only extend the group's lithium battery industry chain, enhance product competitiveness, but also solve the production quality requirements of graphite chemical process of anode materials of Hanbo company, and effectively reduce the production cost of Hanbo company.
Editor: Yang hang
Editor in chief: Zhang Fan
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