The epidemic of "one heart, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind, one mind
——Enjoy a series of public lectures in class
Professor Zhang Jihai, assistant dean of School of management and economics, Beijing University of technology and deputy director of Crisis Management Research Center
At 19:00 p.m. on April 24, Professor Zhang Jihai, assistant dean of School of management and economics, Beijing University of science and technology, director of national defense mobilization research center and deputy director of crisis management research center, delivered a wonderful lecture entitled "establishing crisis awareness and resolving the operational risk of small and medium-sized enterprises under the epidemic situation" to the students through the sharing of classroom network live broadcast. Hundreds of students participated in the study online.
Mr. Zhang first analyzed the current situation of the epidemic situation at home and abroad, and emphatically compared the differences between China and Western countries in response to the crisis, so as to inspire everyone to establish a sense of crisis. Mr. Zhang pointed out that in the past 22 years, crisis events have increased year by year, with higher frequency, more and more public opinion risks and media crises faced by enterprises, and management costs have also increased year by year. With the media industry becoming increasingly large and diversified, the new media environment gradually transparent, the original crisis response is obviously not suitable for this era. Enterprises must look at the crisis objectively. The so-called "crisis" includes both "danger" and "opportunity". How to "turn the crisis into safety" in an emergency is a problem that we need to focus on.
Next, Mr. Zhang explained the characteristics of the crisis, the stage of crisis management, the source of the enterprise crisis, and the business risk of the enterprise. Small and medium-sized micro enterprises are the most affected by the epidemic in China. These enterprises play an important role in China's social economy and play a key role in expanding employment and stabilizing the economy. They are facing market risk, financial risk, strategic risk, operational risk, legal risk and other operational risks. Mr. Zhang stressed that the risk control of the enterprise is the common responsibility of all employees of the enterprise, not the unilateral responsibility of the management. In 2020, the primary goal of small and medium-sized enterprises is to survive, and they should be confident to meet 2021. As far as the current situation is concerned, the domestic economic situation is generally better than that of overseas. Finally, Mr. Zhang put forward several suggestions: to keep the cash flow in various ways; to maintain the stability of the main business; to innovate the management system and business model; to change the business thinking, focusing on "I"; to do a good job in psychological guidance for employees, management and key personnel; to make full use of the various support policies issued by the state. It is hoped that small and medium-sized micro enterprises can survive the crisis smoothly.
Roaring waves in the new year's greetings, general secretary Xi Jinping said in 2020: "the history is endless, and in smooth water, there are also waves. We are not afraid of wind and rain, nor of danger. ". Although the sudden outbreak of the new crown has been raging up to now, the Chinese nation, under the leadership of the party and the government, has joined forces to fight the epidemic, showing an indestructible Chinese power. According to the overall deployment and requirements of the Ministry of education, our school has turned the curriculum plan and other teaching arrangements of this semester into online ones, effectively ensuring the physical health and life safety of teachers and students. The Joint Center for professional master's degree education has also launched a series of public welfare live lectures on "sharing classes" in this semester. It has invited all the industry leaders, experts and scholars to discuss different topics such as career development, science and technology frontier, life philosophy, Chinese learning wisdom, etc., providing students with a variety of learning resources, It has greatly enriched the students' spiritual and cultural life, so that everyone can make use of their time at home to better improve themselves.
After years of development, the professional degree program of School of management and economics has made great progress. It has successively passed AMBA certification and recertification, camea certification, and AACSB and EQUIS international certification. Students, former alumni, and students who are interested in applying to the school of management and economics of Beijing University of technology can actively pay attention to the official website and notice on campus, and actively participate in the series of public welfare live lectures of "sharing class". I'm sure you'll get a lot and come back with a full load.